IN.2

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Launching a new icon, from the mind of one of Hollywood's leading stars.

Project

IN.2

Client

IN.2

Category

Branding

DATE

2024

TEAM

Hugo Riley

Live

Project site

Brief

IN.2 is a brand new UK based entertainment company, founded by Johnny Depp, garnering inspiration from original film scripts, works of literature and plays, to create film, stage and television productions focusing on European sensibility combined with American accessibility. IN.2 approached Beige to create a brand identity that would embody their unique vision and appeal to a wide audience.

Challenge:

The challenge was to create a brand identity that would capture the essence of IN.2's vision while remaining minimalistic, as requested by the client. We needed to develop a brand that would resonate with a global audience, communicate the company's commitment to independent voice for artists, and cater to the fast-evolving media landscape.

Solution:

The result was a brand identity that effectively communicates IN.2's vision while remaining visually striking and appealing to a wide audience. The typewriter font and title card served as powerful visual reminders of the company's commitment to original content and independent voice for artists.

Overall, our agency was able to deliver a brand identity that accurately reflected IN.2's vision, and we were proud to be a part of launching this exciting new venture. By working together, we were able to create a truly independent voice for artists in the fast-evolving media landscape.

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The challenge was to create a brand identity that would capture the essence of IN.2's vision while remaining minimalistic, as requested by the client. We needed to develop a brand that would resonate with a global audience, communicate the company's commitment to independent voice for artists, and cater to the fast-evolving media landscape. Additionally, IN.2 wanted a simple title card that would represent their brand in all their productions, including Jeanne latest feature Jeanne du Barry (2023).

Our agency began by conducting research into IN.2's core values, vision, and the entertainment industry landscape. We then created a minimalist brand identity that featured the company name "IN.2" in a bold sans-serif font, a colour palette, typefaces, and all deliverables relevant to the film production business. The black, white, grey and red colour scheme exuded timelessness and was in line with their US branch, Infinitum Nihil, from which we kept the original emblem.

To further enhance the brand identity, we used a typewriter as an additional visual characteristic of the brand, symbolising the company's focus on originality and creativity. This typewriter also captures the company's commitment to independent voice for artists and conveys a sense of authenticity and pays homage to past writing mediums.

For the title card, we developed a simple yet elegant design that features the IN.2 logo against a black background, with the sound design replicating a typewriter. This design maintained the minimalist approach while ensuring that the IN.2 brand remained front and centre in all of their productions.

The result was a brand identity that effectively communicates IN.2's vision while remaining visually striking and appealing to a wide audience. Overall, our agency was able to deliver a brand identity that accurately reflected IN.2's vision, and we were proud to be a part of launching this exciting new venture. By working together, we were able to create a truly independent voice for artists in the fast-evolving media landscape.

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With a young, diverse, and international team, we inject fresh thinking and innovative ideas into every campaign. We prioritise delivering results without breaking the bank, providing a fair and valuable proposition for your business. Why? Because we can.

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