Bark is a world-leading services web-based marketplace with over 5M customers in 8 countries around the world. It matches service buyers to suitable service providers.
We were approached by Bark in June of 2020. It was an unprecedented time with the recent death of George Floyd, the rise of BLM, and Covid-19 taking over the headlines.
Unable to ignore the impact of these historic events, we created a campaign that evoked a sense of the times, giving power back to the people...
Moreover, our mission was to assist in changing the perception of remote work for Bark.com. Fiverr got it very wrong. Look it up. We went into our work driven in a mindset to focus on the benefits of autonomy, whilst promoting the “weirdos” and fringe figures that create the beautiful tapestry that is our world.