Inside Sipsmith

As part of Beam Suntory, Sipsmith has established itself as a leader in the gin market. Not only does it produce some of the world’s finest gin, but it also has a rebellious streak. It was the first distillery in 200 years to be granted a licence to distil gin in London. Its efforts led to the law being changed to allow small batch distilleries to legally produce gin in the UK. Sipsmith literally changed the game for gin in the UK. 

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As 1 of just 6000+ certified B Corporations globally, to celebrate B Corp Month, our client wanted a campaign that conveyed its dedication to making a positive impact on its employees, customers, community, and the environment. So our challenge was to create something compelling that conveyed its spirit, with only a tight budget available and 4 weeks before the start of B Corp Month. 

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That’s why we created ‘Inside Sipsmith’, a four-part series; releasing one episode per week during the month of March. This series took viewers on a journey through the world of Sipsmith, exploring the delicate balance between craft and sustainability, diving into the heart of Sipsmith's company culture, showcasing their cherished work with The Felix Project, and giving a sneak peek into the bright and exciting future of Sipsmith's beloved gin distillery.

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This campaign was the first of its kind for Sipsmith, and the results speak for themselves. Despite the tight budget, the four-part series managed to create a significant impact and helped Sipsmith achieve their marketing goals, generating buzz and engagement across social media platforms. The informative, laid back tone of the videos helped to humanise the brand and connect with audiences on a personal level. By highlighting their commitment to sustainability and social responsibility, Sipsmith was able to differentiate themselves from their competitors and appeal to a new generation of consumers who share the same values.

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